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Vivek chowdhury Member Level: It also gives the advantages and disadvantages of advertisements in today's world. It also states the benefits of advertisements for consumers, business firms and society. After reading the article, you shall know why advertisements are important today.
The various features, characteristics,merits and demerit of advertisements are well explained. The term, 'advertising' has been derived from the Latin word Adverto which means to drive the attention towards something.
Advertising involves the preparation of written or oral messages and their dissemination through paid media without personal contacts fro the purpose of making people aware of and inclined towards the use of a particular product of that firm or company.
Features of advertising The main characteristics of advertisements are as follows: Advertising is a non-personal from or presentation because there is no face to face contact with the consumers of the product.
It is a paid form of communication as the advertiser has to pay for the space or time hired by him for the purpose of advertising. It is done by an identified sponsor.
It is always done on or for the behalf of somebody called sponsor. It can be oral, written or visual. It is done through medias such as press, video, television, cinema, internet etc.
The basic function of advertising to is to raise the demand for the particular product. Advertising is a basic form of mass communication as the advertisements are aimed at the large number of people. Advertising id different from publicity as it takes place throughout the life time of a firm or the product.
Objectives and functions of advertisements The ultimate objectives of advertising is to sell something- a product, a service or an idea. Advertising is aimed at stimulating a demand for a particular product by making people aware of the new products and the existing uses of the old products.
It attracts attention, creates interest and arouses desire among the consumers. Advertising is designed to face new competition.
Well planned advertising programs build goodwill for the enterprise and its products.
Advertising enhances the image and prestige of the advertiser by highlighting the benefits of the products and services. Advertising creates awareness about the merits and demerits of advertised products. By describing the unique features and use of products, repeated buying is encouraged.
Advertised goods enjoy a ready market and little sales efforts is required for them. Dealers are always willing to deal in such stocks of goods.
Advertising provides useful information about the uses and features of the products. Advertised products enjoys recognition and acceptance from public. A direct link is created between the producers and the customers.
Advertising reduces the need of an middleman for selling goos that reduces the retail price of that commodity. To improve living standards: Advertising creates a better desire for a better living.
It stimulates hard work and improve th standard of living of the people. If you are aspired to buy a nano car, you shall definitely work hard towards it to achieve your goal. To introduce new products:advertisements: About some years back, a young man had jumped from a building attempting to imitate Akshay Kumar’s dare-devilry stunts shown in Thums Up’s ad.
In September, , an eleven year old child killed himself allegedly under the influence of an ad done by a Heinz India drink, ‘Complan’, claimed to make children ‘taller’. Essay On Advertisement: Its Advantages And Disadvantages. Article shared by ‘Necessity is the mother of invention’ is an oft-quoted saying.
But now-a-days the reverse of it is more true. ‘Matrimonial’, cinema advertisements, and advertisements of so many other commodities are regular features of all newspapers. Radio and Television.
Advertisements: advantages and disadvantages of advertising Posted Date: 15 Apr | Updated: Apr | Category: General | Author: Vivek chowdhury | Member Level: Gold | Points: 50 | The article explains the meaning of advertisements and the other sales promotion techniques.
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Here, we help you to make up your mind with a handy guide to 10 advantages and 10 disadvantages of advertisement. 10 Advantages of Advertisement. 1. Bringing new products to your notice. Advertisements are a great source of inspiration for new things to buy!
2. Creativity. Some adverts are very creative, and fun to engage with in their own right. 3.